Visual Identity for aSupport OrganizationVisual Identity for aSupportOrganization

Led a full brand overhaul for Life After Whipple, a support group dedicated to pancreatic cancer survivors. The new identity was designed to feel human, hopeful, and trustworthy—balancing medical clarity with emotional warmth. A full visual system was created, including brand guidelines, logo assets, color and type specs, and layout standards to ensure future consistency.

In tandem with the brand refresh, I designed and launched a responsive website that functions as both a resource hub and a welcoming space for survivors and their families. I also created printed collateral such as custom business cards and handouts used during outreach efforts. The work was showcased at a high-profile benefit event for pancreatic cancer research, which raised over $100,000.