Comprehensive B2BMarketing Asset SuiteComprehensiveB2B MarketingAsset Suite

Industry
Instrument Distribution
Year
2025
Company
LPD Music

53%

Increase in Click Rate

34%

Reduction in catalog filler

349

Pages redesigned

5000+

SKUs reformatted

13

Catalogs Created

Tools Used

  • Ai
  • Ac
  • Id
  • Ps
  • Pr
  • Ae
  • Lr
  • Xd
  • Fg
  • Wf

Developed a comprehensive catalog system that brings together all of LPD Music’s exclusive product lines—including Danelectro, Aria, Pignose, Bamboo, Twisted Wood, and RightOn! Straps—into a single, color-coded master catalog. Each brand was organized using a structured grid system to ensure consistency, visual clarity, and fast SKU reference. The catalog was designed for both print and digital use, supporting dealer education, sales rep outreach, and event handouts.

In parallel, created a series of branded intro sales sheets tailored specifically for new leads and potential dealers. These single-page sheets were strategically designed to highlight key product lines, brand identity, and top-selling SKUs—serving as visually impactful, low-barrier entry points for sales conversations and account activation.

Blueprint of Pignose intro packet
Blueprint of Aria intro packet
Blueprint of Danelectro intro packet
LPD catalog covers
LPD catalog open spread
Catalog table of contents
Catalog typography system
Catalog grid system
Catalog color palette
Pignose intro packet
Danelectro intro packet
Aria intro sheet